Stefan Richter - Elevating Product Organizations
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I help growth startups transform their product and engineering.

Proven track record of transforming underperforming P&E organizations and building impactful products and teams from scratch.

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Many startups face growth roadblocks…

wrong tech stack no experienced product managers dependencies on external agencies ignored customer feedback poor product-market fit poor tech architecture poor user experience unclear vision, strategy, and goals poor discovery & delivery processes

I help them resolve these challenges, fast.

I have a proven track record of converting failing product organizations into thriving powerhouses.

Let’s transform your products and teams

by listening to customers, experimenting, and delivering value fast

Want to build up a product or tech team from scratch, skill up your existing teams, or enhance your product org?

Struggling to deal with hyper-growth, legacy systems or other tech debt?

You are early-stage and need advice to launch your MVP with the right scope and technology choice? Struggling to achieve product-market fit?

Looking for an honest assessment of your products, product teams, and product processes?

Need to ship features faster to reach your goals for the next funding round?

Looking for temporary senior guidance and coaching for your teams?

What can I help you with?

I specialize in building and scaling high-performing product organizations.

Interim & Fractional Support

Depending on the maturity of your product teams I can help your startup hands-on or lead your existing teams.
(CPO / CPTO / VP Product / Head of Product)

Product Due Diligence & Turnaround

We put your product strategies, practices, teams, and structures to the acid test and define actions for potential improvements. We implement product operating principles.

Product Launch

I help you turn a rough product idea into a successful MVP launch, by incorporating your target group closely in the development process and validating your hypotheses quickly with the least amount of implementation effort.

Product & Tech Hiring

Let me help you find talented product managers for your company, no matter if you are looking for Juniors, experienced product leaders, or your future CPO.

I can set up high-performing (near-shoring) engineering teams for your organization fast.

Why work with me?

Product Expertise

12+ years in product management. Track record of turning struggling product organizations into high-performing ones.


Experienced manager & coach of product and tech teams in growth-stage companies.

Startup Expertise

Launched 20+ startups and new products in various industries (FinTech, eCommerce, Digital Health).

Tech Expertise

Advanced tech skills and know-how.

My Product Toolkit

Product Discovery

  Problem Research
  Prototyping & Experiments

Product Planning & Delivery

  Vision, Strategy, and OKRs
  Roadmap, Scoping & Prioritization
  Technology Challenges & Choices
  Metrics & Growth

Teams & Organisation

  Due Diligence & Transformation
  Team Structures & Alignment
  Hiring & Leadership
  Coaching & Training

Learn more about the HPPO Framework that will guide your product organization towards success.

Meet Stefan

Stefan Richter is a seasoned product and technology leader with over a decade of experience in building and scaling successful startups across diverse domains, including eCommerce, Marketplaces, FinTech, and HealthTech.

Today, Stefan leverages his 0 to 1 and transformation expertise to assist startup founders, CEOs, and product leaders in crafting customer-centric products and enhancing their product organizations.

Previously, as the Chief Product & Technology Officer at instamotion, a Series B startup in Munich revolutionizing the used car market, Stefan restructured and rebuilt the P&E department, drove the company’s eCommerce customer journey and led multiple product and tech teams.

Before joining instamotion, Stefan played a pivotal role at Stryber, Europe’s leading strategic corporate venture builder. During his tenure, Stefan held various leadership positions, including CPO, Venture Director, and interim CTO. He contributed significantly to Stryber’s growth from five to a 100 employees, spearheading the launch of over 20 digital business models across fintech, eCommerce, and digital health. Notably, startups such as WePractice and Snäx originated under his leadership.

Product Management Product Transformation Leadership Venture Building Product Strategy


from former direct reports, management peers, and clients

Stefan knows a lot about tech and is naturally user oriented. I really admire that. Always has an easy answer for every problem.

Stefan has both, tech and product superpowers. I can ask/share with him any idea or proposal, and he always has something good to add from his bag of experience.

I like his honesty, that he is very hands-off as a manager but acts as a great guide and understands my personality extremely well despite only working with me for a short time. Also, I think his enthusiasm, guidance and leadership within our company is really impressive.

Stefan is always willing to help and never happened that he couldn’t really solve anything. It is incredible!

I continue enjoying a lot having you as my Manager. I highly appreciate your technical background, your hustling, the fact that we can openly talk about the company/projects, that you recognize my strengths time by time.

I like working with Stefan, as he brings a calm and rational view to many aspects which I think is helpful. Additionally, he really knows the product area very well when it comes to best practices and how to launch ventures very lean, which is immensely helpful.

Passionate Cyclist. Remote First. Delicious Food Addict. Tennis Enthusiast.

Let’s make ideas happen and
– build impactful products together!

Get in touch